Proven experience in creating advertising or promotional videos for businesses or products. Experience with full-cycle video production: concept development, scriptwriting, storyboarding, filming, and editing. Ability to create videos in different styles (promo, UGC, animation, cinematic, explainer, motion graphics). Experience working with professional video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. Understanding of marketing principles and how to tailor a video to a target audience.Experience with audio design, including voiceovers, background music, and sound effects. Ability to work with brand guidelines and maintain consistent visual style. Experience with short-format content for social media (TikTok, Instagram, YouTube Shorts). Familiarity with lighting, composition, and camera techniques (for live-action filming). Ability to optimize video formats and aspect ratios for various platforms (16:9, 9:16, 1:1).